Top 5 Social Apps in Russia Q1 2022: Unified Platform Performance

In the first quarter of 2022, the top 5 social apps in Russia demonstrated diverse trends in downloads, revenue, and active users. Here's a closer look at their performance based on data from Sensor Tower.

TikTok saw an impressive start with weekly revenue peaking at approximately $506K at the end of January. However, revenue significantly dropped towards the end of the quarter, reaching around $38K in the last week of March. Weekly downloads fluctuated, beginning at 578K in late December and concluding at 455K in the last week of March. The app maintained a high number of weekly active users, peaking at 47.3M in early March before dropping to 42.8M by the end of the quarter.

VK: music, video, messenger experienced steady revenue early in the quarter, peaking at around $896K in late January. However, revenue declined to approximately $618K by the end of March. Weekly downloads grew from 283K at the start of the quarter to 312K by the end. Active users remained relatively stable, peaking at 81M in mid-March.

Spin the Bottle: chatroom app had a noticeable decline in weekly revenue, starting at $59K and falling to about $3K by the end of March. Weekly downloads showed a slight increase towards the end of the quarter, reaching 6.6K. Active users hovered around 44K throughout the quarter.

OK: Social Network saw revenue fluctuations, peaking at approximately $113K in late February before dropping to $48K by the end of March. Downloads increased from 133K at the start of the quarter to 134K in the last week of March. The app's active users saw a high of 9.6M in early March, ending the quarter with 9.1M.

ДругВокруг: Знакомства и чат had a steady revenue trend, peaking at around $28K in early March before dropping to $8K by the end of the quarter. Downloads remained stable, starting at 54K and ending at 56K. Active users showed minor fluctuations, maintaining around 623K in the third week of March before slightly decreasing to 610K.

This data, sourced from Sensor Tower, provides valuable insights into the performance of these top social apps. For more detailed analysis and insights, visit Sensor Tower.